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Fix Your Funnel

The Scottish Marketing Summit

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When I first started my marketing business, I had one thought running through my head on repeat.

Why does it feel like all the best events, all the best speakers, all the best opportunities are happening everywhere except Scotland?

I’d travel

Assumption will kill your business.

Assuming that people understand what you do, is a big no no.

People need to be told;

> What you can do for them

> Why you’re better than alternative methods

> The result they could get

> Y

Most launches fail before they’ve even started.

Not because the offer isn’t good, but because the funnel isn’t built to convert.

If you’re pushing out content, praying for sales, and hoping “this one” will be th

It’s absolutely bananas how little businesses are willing to spend on their marketing.

Marketing = the very thing that will get you MORE business, which is the very thing you WANT.

If you ask me why, I’d tell you this:

Marketing feels

If you need:

A clear & logical path that turns strangers into paying clients 
Strategic content that builds trust and demand 
A lead magnet that attracts the right people 
Nurture emails that warm them up and move them closer to a ‘yes&rsq

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