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I got to chat this morning about the process and lessons learnt, from building The Scottish Marekting Summit from scratch. Thank you @mrjamie_stewart for letting me talk to your network 🙌🏼 We’re now 4 weeks post-summit, and there’s s
Stop falling into the “I just need more leads” trap. If signing 1 new client would make you happy this week, I guarantee they’re already in your world. They don’t need to be found. They’re there already. They mig
In 2020, I ran a webinar that only 3 people signed up to and 1 attended live. (The other 2 unsubscribed from the emails and didn’t even watch the replay🤣) There was, of course, learnings inside that experience. The messaging was off. The
If you’re sitting with warm leads, half-finished conversations, email subscribers who hover… or social media lurkers watching your every move, this session is for you. Here’s what I’ll share with you: The hidden clients a

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