What’s Possible When Strategic Content Meets Smart Marketing

Real businesses. Real results. See how I’ve helped local businesses, like yours, turn content into sales & bookings.

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Rita Rusk International

📍 Hamilton, South Lanarkshire

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What The Owner, Louise Hannah, Had To Say About Working With Susan

Summary Of The Work Completed

Rita Rusk International is a renowned luxury hair salon in Hamilton, but before we started working together, that luxury experience wasn’t reflected in their online presence. Now, nearly two years later, their brand is not just seen-it’s felt.

Through a combination of high-quality content creation, strategic social media management, and fluid in-house marketing, we’ve completely transformed how the salon is perceived online.

• Luxury visual identity: With two professional content shoots, we’ve created a bank of stunning imagery and video content that sets them apart from local competition, ensuring their online presence matches the premium in-salon experience.

• Social media growth: We’ve established a repeatable organic system that drives over 10,000 Instagram profile visits every single month without any paid ads. Engagement has skyrocketed, positioning them as the go-to salon in their area with clients raving about them online too- I was able to increase their Google reviews by over 200% in 4 weeks as well.

• Online booking transformation: Previously underused, the salon’s online booking system is now being used daily- if not hourly- by clients, making the business more efficient, the customer journey smoother and increasing revenue.

• Strategic email marketing: Regular, well-timed emails now keep clients engaged, drive bookings, and maximise the profitability of promotions and seasonal campaigns. They also cut down on no-shows, meaning that the salon takes home more revenue than before.

• Profitable campaign launches: Most recently, I launched the Blowdry Club, which sold out within three weeks, securing 20 members and generating enough revenue to cover the wages of the staff member running it. The salon now has recurring revenue as well as a membership of client who are upsold products and treatments, increasing their average spend per customer dramatically.

This is what happens when marketing isn’t just about posting online- it’s about crafting a system that brings in real results and real revenue.